Hugo Aranha

Head of Design at Africa Creative/™ in São Paulo.
Brazilian born & raised, currently based in NYC, began his career in the Northeast, in Salvador Bahia, where he worked as art director in political marketing, Federal Government of Brazil, Petrobras, Ministry of Transport, Post Office and Ministry of Education, until moving to São Paulo in 2005, he still worked on the African continent serving the Government of Angola, doing art direction for a weekly public TV program, shortly after starting his first cycle at the África/SP agency as Art Director and Designer, in just over 2 years, he implemented and led the design team, where he worked on projects for all of the agency's clients, such as Brahma, Budweiser, Itaú, Vivo, Nivea, Phillips, Vale, Pão de Açúcar among others, in 2014 he migrated back to political marketing where he participated in 6 presidential campaigns in 5 different countries until 2017 when he moved to NY, founded his own studio and worked on projects in the USA and Latin America, in 2020 he was hired by Manscaped Inc, the largest company specializing in male groin treatment in the world, to reformulate the brand of the company that had just become global, he worked for almost 4 years leading design based in San Diego, California, in July 2023 he returned to NY and also to the board of Africa Creative/™,

Aranha works remotely in NY, reporting directly to CCO Sergio Gordilho at the agency's headquarters in São Paulo.